Buxom babe boards banned

Wednesday, January 7, 2009
Burton's range of Playboy-inspired snowboards have been banned from staff use at several snow fields in the USA
Burton's range of Playboy-inspired boards have been banned from staff use at several snow fields in the USA
"Hi. My name is Love, and I'm on the market for someone who's looking to score serious action, no matter where they like to stick it."

American winter gear manufacturer Burton has come out with a range of snowboards that have heated up controversy both on and off the slopes. Their Love™ line of boards feature naked and nearly-nude models inspired by 1970s Playboy magazine models, and are a hit with their core demographic, males aged 18-24. But not so much with parents, politicians and employers at New England ski fields.

Elected officials in Burlington, Vermont, home to Burton, have called on the company to stop making the 'babe boards', which have already been banned from employee use at the state's prime snowboarding destinations, Stowe and Killington. Even the Girl Scouts are speaking out against the snow-bunny centrefolds, calling the gear "distasteful" and saying that Burton is "discouraging young women from trying the sport" with the release of the Love™ line.

Burton's founders have responded, saying the negative backlash is both "hurtful" and "out-of-line", and insist that the free expression of its artists is more important than a few blushing Brownies. The boards are only sold to those aged 18 and over, and are only being stocked in selected core shops.

Here's a taste of how Burton is advertising the products in question:
"Hi. My name is Love™ and I'm on the market for someone who's looking to score serious action, no matter where they like to stick it. I enjoy laps through the park; long, hard grinds on my meaty Park Edges followed by a good, hot waxing. Whether you're hitting it from the front or the back, my mid wide shape, supple flex, and twin tips like it kinky. Keegan and Mikkel love riding me, I hope you will too.

So should constitutional free expression trump offended snow-seekers? Are American ski fields right in banning boobs on boards? Tell us what you think using the comment form below.

User comments
can remeber we wernt allowed to ride on most of the mountains around the world years ago, and still cant ride in 8 mountains in the states not including europe. When we were in Aus we were only allowed on certain runs. Ive been riding for 17 years and if this is offensive mabey they should have a look at some of the older boards, not just snowboards but wake boards, skate boards, surf boards. It's freedom of expression not just the board but what you do on the board, Standing sideways is freedom just like standing forwards mabey they should have a look at some of the skis that are on the hill not to mention the adds that are on TV in New Englang, HA killington ICE Fields but fun mabey Killington and Stowe are making to much money and it's time to bring them into line. Snowboarding don't take it seriously it's just fun!!!!!!!!!!!!!!!!!
No matter how you look at it, the campaign's smutty. It's not talking about love.It's sex. Call the boards Sex, because that is what the advertisement is declaring ride me, I'm at your pleasure. There are just so many things wrong with such a campaign I can't think where to begin. Oh, I can understand a whole lot of young men giggling along at the pics and the words (grow up guys) but this is not in the least encouraging young women to participate in the sport. In fact, it appears to be marginalising them. Mr Burton may make fun of the Girl Scouts, but these girls will be buying snow boards soon, and they won't be buying his. When is he going to wake up and see that in titillating a few males, he puts off half the market?
Honestly, this is exactly what Burton want...you watch, in 12 months....they will be the hottest board out there.... & they have been beautifully nostalgic in the fact that they have 70's Playboy girls on it.... awesome Burton, awesome
I don't have a problem with the boards, but I think they should seriously look at the wording in the ad. It's kinda gross
Yes, the images are on the verge of pornograhpic - certainly smutty. And yes I can see why ski field staff would be discoraged from using these boards. These staff are take charge of minors for lessons etc. And kids look up to them as role models. So isn't a good thing for them to be promoting as cool. But overall I am not so concered with the board images. It is the foul advertising blub. Its goes beyond funny or tonge in cheek, and is not the work of a 'smart' person. Anyone wishing to could have written something similar, However most people are not so vulger. Burton, I thought your business ethics were higher. GROSS!
Totally agree, and if you look anything like the real girls on these boards i think i'm in love.
Sex sells, and they have done something clever. Its not pornographic, I see worse at the beach. Not even the beach, I see worse with the *** 14 year olds hanging around in the city. If parents can let their young daughters out of the house like that, then they also need to stop having a cry about some hot boards and clever advertising.
If you want to look at porn save it for at home, don't show it off where families gather and have to see it. It's disrespectful. You don't see people going grocery shopping with a porno mag stapled to their shirt. This is no different. Keep it in your pants boys! We don't all like ***.
Why arnt there photos of nude men on the boards? Typical misogonistic society where only modles are nude! Men are aresholes!
The images aren't the problem - I agree with most - they aren't the alien stick figures we are bombarded with from the fashion industry (ps for those of us who create from real life figures - I cop a lot of flack) so more power to the images - but the words...? Love... I think not. Sends the wrong message. (Love, affection, devotion all mean a deep and enduring emotional regard, usually for another person. Love may apply to various kinds of regard... the charity of the Creator, reverent adoration toward God or toward a person, the relation of parent and child, the regard of friends for each other, romantic feelings for another person, etc. Affection is a fondness for others that is enduring and tender, but calm. Devotion is an intense love and steadfast, enduring loyalty to a person... it may also imply consecration to a cause.) - uh these images ain't really sending a clear "love" message - ya know? xx

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