Armchair Traveller

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Pubs, hotels and perfect views: Richard Branson reveals his top five London favourites

Pubs, hotels and perfect views: Richard Branson reveals his top five London favourites

With the London 2012 Olympic Games in full swing, one of the UK's most successful entrepreneurs ever, Sir Richard Branson, has revealed his top five favourite things in London in a press release promoting the just-launched Virgin Atlantic iPhone and iPad app.

1. Favourite parts of London? "I love Notting Hill and Westbourne Grove. There is so much life and vitality around Portobello and Ladbroke Grove. It has come up a lot since I started Virgin more than 40 years ago but there is so much character."

Related story: 24 hours in Notting Hill

2. Favourite indulgence? "We love to have a big family meal at nice restaurants such as Assaggi in Westbourne Grove. Jamie Oliver's Fifteen is also excellent."

3. Favourite landmark? "It has to be the London Eye, because it reminds me of the time we played a brilliant joke on its sponsor BA. They were having trouble erecting it, so we flew an airship over the Eye bearing the slogan 'BA Can't Get It Up!!'"

4. Favourite restaurants for power lunches? "I am biased but I love Babylon at Kensington Roof Gardens. Great food and great views. Recently had breakfast at the Langham too, beautiful dining room."

5. Favourite drinking establishments? "The pubs around our old offices such as Ladbroke Arms and The Windsor Castle are great. As is the new St Pancras hotel, it’s a really impressive space."

Branson's free Virgin Atlantic London City Guide app is being pitched as more than just your regular travel guidebook, featuring itineraries from Virgin Atlantic crew and celebrities, and features like flight check-in, games and tracking miles.

Elsewhere in the world, Richard has a roster of incredible, ultra-exclusive holiday properties you have to see to believe. View his islands, lodges and glam safari camps in our slideshow below:


Top 10 freebies in London

Top 10 cheap Olympic sleeps

Find London hotel deals here

Image: Getty

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